The most important part of buying a diamond is that you know what you are buying. At Perfect Diamond our aim is to educate you so that you feel comfortable with your purchase - not just when you receive your diamond, but forever.

Our comprehensive diamond knowledge section explains all the important aspects of a diamond's characteristics.

Most people have heard of the 4 Cs of diamond quality. These are Cut, Colour, Clarity and Carat Weight. We will cover each of these very important factors in turn. Shape is purely an individual preference and does not affect a diamond’s value.